Category Archives: Announcements

Pragmatic nominated for the .eu Web Awards!

Pragmatic has been nominated in the .eu Web Awards, an online competition designed to acknowledge the best websites, using the .eu or .ею extensions, in five dynamic categories.

The goal is to enhance the visibility of innovative, beautiful and impactful websites.

Pragmatic competes in Laurels category, for websites that represent websites that represent educational institutions, charitable organizations, or pan European projects.

How can you vote?

> Visit the eu. Web Awards website
> Navigate to ‘Nominees’
> Click on ‘Laurels’ and search for (if it’s not showing up on the first page, click on ‘Next’)
> Move your mouse over our marketplace and click on ‘vote’

About .eu Web Awards

The .eu Web Awards were created by EURid in 2014 with the goal to spotlight the aspirations and quality originating from about four million domain name holders. The annual event takes the form of an online competition where .eu and .ею domain name holders can submit their websites for a chance to win a prestigious award and media package.

The nomination and voting period will run until 1 August, so you are on time to vote. The 3 websites under each category with most votes will become the finalists, that will be revealed on 5 September. Winner will be announced at the gala on 21 November in Brussels.

100 AgTech Startups and Counting!

This year has been pretty exciting for the KATANA project and today is no exception. We’re proud to announce we’ve just reached 100 AgTech startups on the PRAGMATIC marketplace for precision agriculture!

It’s great timing, our 1st birthday is just round the corner and we’re close to reaching 150 precision agriculture products and services showcased on the platform, too.

We’ll save you a slice of cake! 🍰

The honor goes to Agridrones, Israel. They’re officially our 100th startup and we’re very proud to share this achievement with them! They joined Pragmatic after hearing about the unique opportunity to access a greater pool farmers across Europe. Welcome to Pragmatic, Agridrones!

A huge thanks to the other 99 of you! Heaps of praise goes to our team of business, technical, and operational marketplace experts, here at Pragmatic HQ, which you can trust on your journey to precision farming market excellence.

Here’s to the next 100 startups and beyond 🍸

About Pragmatic

Pragmatic is one of three free-of-charge KATANA technology platforms, and is open to AgTech startups, as well as, SMEs who can showcase, market and sell precision agriculture products & services.

This platform is part of a project that has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 691478

InoSens launches PRAGMATIC marketplace to facilitate buying and selling of precision agriculture products and services

The new Marketplace PRAGMATIC is the first one-stop shop for buying and selling precision agriculture products and services, fit for any size AgTech company and farmer.

InoSens, a boutique consultancy focused on bridging the gap between ICTs and the agrifood sector, launches its online marketplace platform for connecting buyers and sellers of precision agriculture products and services. PRAGMATIC is one of three free-of-charge technology platforms developed as a part of KATANA, an EU-wide AgTech accelerator, and is the first online marketplace for precision agriculture industry.

If I were running an AgTech business, what options do I have to market my products and services?

The AgTech space is booming, with fresh players continually entering the market. To rise above the crowded field, AgTech companies need to convince the farmer to make the switch, and make sure that the farmer will see an obvious return of investment in Precision Agriculture in a relatively short timeframe. Moreover, grabbing farmers’ attention, and getting the conversation started is among the most frustrating obstacles in establishing market presence for many innovative AgTech companies. PRAGMATIC is designed to act as a central hub for finding ready-to-be-tapped opportunities in the hardest-to-serve markets on Earth.

Fundamental change in conducting business

There are two distinct types of profiles on PRAGMATIC: Businesses and Farmers. The platform is similar to any other niche-specific marketplace and allows farmers to uptake new precision agriculture tech in matter of seconds. PRAGMATIC has been setup for a two-way b2f (business-to-farmer) communication, allowing both profile types to search and filter by multiple options such as by location, pricing, and more. PRAGMATIC allows businesses to display information about their specific product/service, offer customized promotions and personalized timely support, as well as, extract store analytics that fit their more complex business requirements. This is all to help them find and matchmake with that perfect customer from the farming community and spark the fundamental change in running an AgTech business.

Moreover, PRAGMATIC has developed a cost assessment tool for farmers to help them understand the expected cost of specific products and services. Farmers are now able to use this tool for free and estimate what precision agriculture will cost them based on their needs and real market values.

“PRAGMATIC is the next big thing for the entire precision agriculture space,” Maja Zikic, Business Developer, InoSens, said.

“It’s a strategic vehicle in our mission to support the development of innovative, tech-rich solutions for sustainable farming, and frankly, a much-needed tool for farmers, AgTech entrepreneurs, and existing businesses alike.

“Businesses can communicate with the farming community in or near real-time, and discover opportunities to commercialize their products and services well beyond their local market. Farmers, on the other hand, can express their immediate and anticipated needs so that AgTech providers can better adjust their offering to the ever-changing patterns of demand.”